Instagram is an app that is 100% photo based and 100% free to use. You’ll benefit most from having Instagram if you have a phone with a decent camera. That way, you’ll have the tools you need to make great Instagram posts at any moment.
Similar to Facebook, other people can “follow” your page, allowing anything you post to appear on their feed of new posts. They can then like or comment on the photos if they would like.
Here are some tips to help you get started on Instagram:
Keep it Relevant: If you’re a professional artist using Instagram to promote your work, make sure that is your main focus. It’s not that those photos from the family reunion aren’t great, but you should stick to interesting photos of your studio, works in progress, and your finished pieces—you’re creating your brand.
High Quality Photos: You wouldn’t post blurry photos of your work on your artist’s website, so you shouldn’t do it on your social media either! Try your hardest to post high quality photos that really do your work justice. You never know when something could catch a potential customer’s eye.
How Often: This goes back to keeping posts relevant. If you haven’t been working on much for the last couple days, maybe you should skip posting for a while. If you try to post even though you haven’t been working, you may end up posting uninteresting content. On the other hand, if you’re working on a lot of new work, let your followers know what you’re up to.
Two (or Three) Birds with One Stone: Another great aspect of Instagram is its connectivity. In the share settings on your Instagram account, you can connect your Instagram to your Facebook, Twitter, Tumblr, and other social media accounts. Whenever you make a post to your Instagram account, it will also post to your other selected social media profiles.
Follow Other Artists: There are lots of great artists already successfully promoting themselves on Instagram. Huffington Post and Complex have some great lists of artists that you can follow for inspiration.