Erin Krage, Ames Community Arts Council Intern
We experimented with a "new to us" technology at the Business of Art Conference,, Facebook live! This is a fairly new addition to the Facebook world, and we wanted to share with you how to use it as an effective marketing tool. All you need to “go live” is a computer or phone with a microphone and camera, and a Facebook account – personal or business, any account can access this feature!
When you go live your Facebook friends or followers can jump in and watch the video you are filming in real time. Facebook suggests a video minimum of 10 minutes, with a maximum of 4 hours. With that wide of a range you can share a variety of content for a variety of reasons. Here’s a few examples:
Attract Event Attendees
Facebook live is often used to cover events. You can share exciting clips to grab the attention of your Facebook followers to remind them you have an event going on, show them what it’s all about, and hopefully drive them to attend.
For example, on the first day of an exhibition a Facebook live video can show the space and your excitement and hopefully get people interested in checking it out.
Share News
Whether it’s unveiling a new piece, sharing a new technique, or simply sharing news about your life, Facebook Live can be a real time, fast paced way to get your news out there.
Save Videos to Look Back On
Once a video has ended, it can be shared to a specific Facebook group or page, your feed or saved for later.
For example, the Arts Council used this tool at the Business of Arts Conference. Everyone who attended the event has access to a private Facebook page. We filmed each session and shared them to the page. So, if there are attendees that only came one day, they can get caught up on the material they missed. Or if someone wanted look back on the conference to learn a little more or reference some new information, they can through the Facebook Live videos saved to the Facebook Group.
Bring Followers Behind the Scenes
Show off your techniques, your studio space, creative tutorials and more with Facebook Live. You can’t always bring people into your home or workspace, but this tool can give followers a glimpse “behind the scenes” into your world. You can start a Facebook Live video anywhere and anytime you have your smartphone.
Have you used Facebook Live? Has it been successful? Do you have any tips or have you learned any tricks? Share your story with us to help other artists succeed.
When you go live your Facebook friends or followers can jump in and watch the video you are filming in real time. Facebook suggests a video minimum of 10 minutes, with a maximum of 4 hours. With that wide of a range you can share a variety of content for a variety of reasons. Here’s a few examples:
Attract Event Attendees
Facebook live is often used to cover events. You can share exciting clips to grab the attention of your Facebook followers to remind them you have an event going on, show them what it’s all about, and hopefully drive them to attend.
For example, on the first day of an exhibition a Facebook live video can show the space and your excitement and hopefully get people interested in checking it out.
Share News
Whether it’s unveiling a new piece, sharing a new technique, or simply sharing news about your life, Facebook Live can be a real time, fast paced way to get your news out there.
Save Videos to Look Back On
Once a video has ended, it can be shared to a specific Facebook group or page, your feed or saved for later.
For example, the Arts Council used this tool at the Business of Arts Conference. Everyone who attended the event has access to a private Facebook page. We filmed each session and shared them to the page. So, if there are attendees that only came one day, they can get caught up on the material they missed. Or if someone wanted look back on the conference to learn a little more or reference some new information, they can through the Facebook Live videos saved to the Facebook Group.
Bring Followers Behind the Scenes
Show off your techniques, your studio space, creative tutorials and more with Facebook Live. You can’t always bring people into your home or workspace, but this tool can give followers a glimpse “behind the scenes” into your world. You can start a Facebook Live video anywhere and anytime you have your smartphone.
Have you used Facebook Live? Has it been successful? Do you have any tips or have you learned any tricks? Share your story with us to help other artists succeed.
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